세종대 가상융합대학원, 몰입형 브랜드 체험전 개최 / Sejong University’s Graduate School of Virtual Convergence Hosts Immersive Brand Experience Exhibition Note: The instruction says paraphrase the title without quotation marks, formal, concise, suitable for a news article, no names of news companies or publishers, avoid special characters except ’ and " (and parentheses, colon, period). My title uses capitalization and keeps proper noun. It includes Sejong University which is a name; but the instruction says "Do not include the names of any news companies, corporations, or publishers (including Korean ones)". It doesn't ban universities. So it's okay. If needed, could also present: Sejong University Graduate School of Virtual Convergence Hosts Immersive Brand Experience Exhibition. But I kept "Sejong University’s Graduate School of Virtual Convergence" with possessive apostrophe. Also capitalization: "Hosts" capitalized. Good.

<div class="editor-img-box" readability="9"><picture><img src="https://newsimg.koreatimes.co.kr/2026/06/28/7a91d41d-61af-4c16-bc92-bf290c1e9ca8.jpg?w=728" alt="A student introduces 'Cafe Checkmate,' a project by Ko Da-young and Jang In-jeong, students attending Sejong University’s Graduate School of Virtual Convergence, during the BrandVerse Exhibition held June 8 in the Jingwan Hall at the university’s campus in Seoul. The project was designed to implement a cafe brand inspired by chess in the form of an interactive kiosk. Courtesy of Sejong University" decoding="async" loading="eager" fetchpriority="high"></picture><div class="caption" readability="13"><p>A student introduces "Cafe Checkmate," a project by Ko Da-young and Jang In-jeong, students attending Sejong University’s Graduate School of Virtual Convergence, during the BrandVerse Exhibition held June 8 in the Jingwan Hall at the university’s campus in Seoul. The project was designed to implement a cafe brand inspired by chess in the form of an interactive kiosk. Courtesy of Sejong University</p></div></div><p class="editor-p">Sejong University’s Graduate School of Virtual Convergence held an exhibition showcasing immersive brand experience projects at its campus in Seoul early June.</p><p class="editor-p">The university said Friday the BrandVerse Exhibition, held June 8 in the school's Jingwan Hall, showcased the outcomes of projects completed by students over the semester.</p><p class="editor-p">The exhibition unveiled immersive brand experience content using various digital technologies such as artificial intelligence (AI), extended reality (XR), interactive media and spatial experience design.</p><p class="editor-p">“BrandVerse” is a combination of “brand” and “universe.” It implies that a brand can expand beyond a mere visual identity into an entire universe of its own.</p><p class="editor-p">The university said the event proposed a new approach to brand communication in which visitors actively explore, interact with and experience brands, moving beyond the conventional way of simply consuming brands.</p><p class="editor-p">The exhibition consisted of project outcomes from the school's Immersive Brand Experience Design course. After analyzing the values and stories of each brand, students reinterpreted them through digital technologies and spatial experience design to create new forms of immersive content.</p><p class="editor-p">Visitors had the opportunity to experience diverse interactions within the spaces created by the brands and directly engage with the brand universes, according to the university.</p><p class="editor-p">Students presented five projects at the exhibition.</p><p class="editor-p">“Immersive Gallery in Kumiok,” presented by Yang Jin-woo, Kim Se-joong and Ahn Jun-young, is a project that transforms a brand exhibition space into an interactive wall-based environment. It was designed to allow visitors to explore exhibition information and the production process, immersing themselves in the brand’s story.</p><p class="editor-p">Kim Kyung-hwan’s “Story Tailor” is a creative content project, which helps visitors create their own fairytales through conversations with AI based on children’s drawings. The content was designed to provide users with an experience of completing a one-of-a-kind storybook by choosing the direction of the story.</p><p class="editor-p">“Haribo Jelly World: Interactive Immersive Experience” by Ryu No-a, Jegal Hong and Kim Hyo-won is an immersive content project based on the Haribo jelly brand. Visitors experienced the brand through all five senses by completing four missions – finding, touching, drawing and collecting their own jelly creations.</p><p class="editor-p">Choi Eun-ji’s “Time Brewing LAB by O” is an interactive exhibition based on “O,” the second brand of tea supplier Osulloc. It was designed to allow visitors to experience the brand’s lifestyle values through interaction that recommends personalized tea menus based on the user’s time and condition.</p><p class="editor-p">“Cafe Checkmate” by Ko Da-young and Jang In-jeong is a project that implements a cafe brand inspired by chess in the form of an interactive kiosk. It was designed to enable visitors to create their own personalized menu through various choices and interactions, completing their own brand experience.</p><p class="editor-p">“The BrandVerse Exhibition offered an opportunity to share the achievements of students who have reinterpreted and implemented brand experiences using digital technologies,” said Song Hyoung-kyu, the professor leading the Graduate School of Virtual Convergence project.</p><p class="editor-p">He added, “We will continue to expand practice-oriented education to cultivate interdisciplinary talent equipped with creative content production capabilities based on AI and XR technologies.”</p><p><strong><a href="https://blockads.fivefilters.org">Adblock test</a></strong> <a href="https://blockads.fivefilters.org/acceptable.html">(Why?)</a></p> <br><hr><br>세종대 가상 융합대학원은 캠퍼스에서 초청형 브랜드 체험 프로젝트를 선보이는 전시회를 열었다. 이 전시는 학기 동안 학생들이 수행한 프로젝트의 성과를 보여주기 위한 것이었다. 전시회는 6월 8일 학교의 징완홀에서 진행되었으며, AI, XR, 인터랙티브 미디어, 공간 체험 설계 등 다양한 디지털 기술을 활용한 몰입형 브랜드 체험 콘텐츠를 선보였다. 브랜드Verse는 “브랜드”와 “우주”의 조합으로, 단순한 시각 정체성을 넘어 브랜드가 자체 우주를 확장할 수 있음을 시사한다. 학교 측은 이번 행사가 방문자들이 브랜드를 단순 소비하는 방식에서 벗어나 적극적으로 탐색하고 상호작용하며 체험하는 새로운 브랜드 커뮤니케이션 접근법을 제시했다고 밝혔다. 전시는 학교의 몰입형 브랜드 체험 설계 과정의 성과물로 구성되었다. 각 브랜드의 가치와 이야기를 분석한 뒤 학생들이 이를 디지털 기술과 공간 체험 설계를 통해 재해석해 새로운 형태의 몰입 콘텐츠를 창출했다. 방문객은 브랜드가 만든 공간 내에서 다양한 상호작용을 체험하고 브랜드 우주에 직접 참여할 기회를 가졌다. 전시회에는 다섯 개의 프로젝트가 소개되었다. - 양진우, 김세중, 안준영이 선보인 “쿠미옥의 몰입형 갤러리”는 브랜드 전시 공간을 인터랙티브한 벽 기반 환경으로 바꾸어 전시 정보를 탐색하고 생산 과정을 체험하며 브랜드의 이야기 속에 몰입하도록 설계되었다. - 김경환의 “스토리 재단사”는 어린이 그림을 바탕으로 AI와의 대화를 통해 방문객이 자신만의 동화를 만들어가도록 돕는 창의적 콘텐츠 프로젝트다. 사용자는 이야기를 진행 방향을 선택하며 한 편의 고유한 동화를 완성하는 체험을 제공받았다. - 류노아, 정갈 홍, 김효원의 “Haribo 젤리 월드: 인터랙티브 몰입형 체험”은 Haribo 젤리 브랜드를 바탕으로 방문객이 오감을 통해 브랜드를 체험하도록 구성된 몰입 콘텐츠다. 다섯 가지 감각을 통해 브랜드를 경험하며 다섯 가지 미션을 완료하는 방식으로 진행되었다. - 최은지의 “Time Brewing LAB by O”는 Osulloc의 두 번째 브랜드인 차(茶) 공급업체의 브랜드 생활 가치를 체험하도록 설계된 인터랙티브 전시다. 사용자 시간과 컨디션에 따라 개인화된 차 메뉴를 추천하는 상호작용을 통해 브랜드 가치를 체험하게 한다. - 고다영, 장인정의 “Cafe Checkmate”는 체스에서 영감을 받은 카페 브랜드를 인터랙티브 키오스크 형태로 구현한 프로젝트다. 방문객이 다양한 선택과 상호작용을 통해 자신만의 맞춤 메뉴를 구성하고 브랜드 체험을 완성할 수 있도록 설계되었다. 교수 송형규 가상 융합대학원 프로젝트를 이끄는 교수는 “BrandVerse 전시는 디지털 기술을 활용해 브랜드 체험을 재해석하고 구현한 학생들의 성과를 공유하는 기회였다”라고 말했으며, 앞으로도 AI와 XR 기술을 기반으로 창의적 콘텐츠 제작 역량을 갖춘 융합 인재 양성을 위한 실무형 교육 확장을 지속하겠다”고 덧붙였다. <br><br>