Experts are advocating for a "Next K" strategy in South Korea, emphasizing the need to build on the current global popularity of K-culture. This call for a strategic shift comes as the country experiences a significant cultural boom, particularly in music and entertainment.
Recent successes, such as the virtual girl group Huntrix's song "Golden" topping Billboard's Hot 100, highlight the growing influence of K-pop and related cultural phenomena. However, experts warn that relying solely on the existing K-culture wave may not be sustainable in the long term.
The proposed "Next K" strategy aims to diversify and innovate within the cultural sector, ensuring that South Korea remains competitive on the global stage. This approach would involve fostering new talent, exploring different genres, and expanding cultural exports beyond music and entertainment.
As the global landscape continues to evolve, experts stress the importance of adapting to changing consumer preferences and leveraging technological advancements to maintain the momentum of K-culture.
전문가들은 한국이 글로벌 K-문화의 붐을 넘어 ‘Next K’ 전략이 필요하다고 주장하고 있다.
서울 종로구의 “KPop Demon Hunters” 테마의 서울 상품 존을 지나가는 한 시민이 있다. 이 날은 가상 걸 그룹 헌트릭스의 곡 “Golden”이 시리즈 사운드트랙에서 빌보드 핫 100 차트 1위를 기록한 날이다.
전문가들은 K-문화의 성공을 지속 가능하게 하기 위해 더 나아간 전략이 필요하다고 강조하고 있다.