Hybe, based in Yongsan-gu, Seoul, announced the acquisition of a US-based public relations agency to enhance the PR capabilities of its American division. The Agency Group PR LLC, headquartered in Santa Monica, California, is now a subsidiary of Hybe America, with Hybe holding a majority stake of 51 percent. This move aligns with Hybe's strategy, as outlined in its semi-annual report, to strengthen its PR resources in the American market. The acquisition of The Agency Group PR early this year is part of Hybe's proactive approach to bolstering its public relations efforts in the US. The agency specializes in public relations and is now a key component of Hybe's operations in America, contributing to the overall PR strategy of the global K-pop powerhouse.