
Ador is making changes to distance NewJeans from the influence of former CEO Min Hee-jin, as director Shin Woo-seok, closely associated with her, announced that he would no longer collaborate with the group. This decision follows Ador's request for Shin to remove all NewJeans-related content from his production company's social media accounts and unofficial YouTube channel. According to Shin, Ador's policies have shifted, and future collaborations with Dolphiners Films are no longer possible. In response, Ador stated that they only asked Shin to remove the "ETA" music video director's cut, which had been uploaded without consultation or approval and included edits that a sponsor had taken issue with. Ador also claimed that the request to remove the video from Shin's channel came from a sponsor, likely Apple. The timing of Ador's request has led to speculation that the label is deliberately distancing NewJeans from Min's influence, especially following her dismissal as CEO. Ador argued that significant contract violations related to the "ETA" music video were discovered only after the new CEO, Kim Ju-young, took over. NewJeans members have broken their silence online, expressing concerns about the band's uncertain future without Min. Members shared their struggles and worries with fans, revealing the challenges they have faced since the CEO's dismissal.